The
Sh1,000 and Sh2,000 packages are offering consumers 5GB worth of free
YouTube in addition to free WhatsApp, with the extras seen as the
telco’s response to increased competition.
The telco is seeking to cash in on the billions of shilling being Kenyans spend on the Internet.
Safaricom’s revenue from mobile data increased 6.4 percent to Sh38.7 billion in the year ended March.
Google
Country Manager Kenya Charles Murito said the firm has over the past
year seen significant growth in Kenya with an 80 percent increase in
YouTube viewership on mobile phones.
Data from
PricewaterhouseCoopers showed that Kenyans spent 269 million gigabytes
of data last year and consumption is set to rise to 984 million
gigabytes in 2022. Most of the data bundles used on streaming music and
videos, playing video games and social media.
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