PRIME
Minister Kassim Majaliwa has directed the Permanent Secretary in the
Ministry of Information, Culture, Arts and Sports Susan Mlawi, to
appoint a new Executive Director of the Tanzania Film Board (TFB), to
replace Joyce Fisoo, who has been relieved of duty.
Premier Majaliwa
made the directive in Dodoma on Wednesday, during the meeting with
stakeholders from the TFB. The meeting was attended by Deputy Minister
for Information, Culture, Arts and Sports Juliana Shonza, National
Sports Council (NSC) officials and more than 100 film stakeholders. "I'm
told that she (Joyce Fisoo) has a poor relationship with different
stakeholders in this sector as such, give her another job and bring a
new person to take charge of the position," Majaliwa said.
The PM added: "I
have no problem with the way you (Fisoo) execute your duties but if you
continue to be here, you cannot move forward and most of the
stakeholders in the film industry will not be ready to continue working
with you. We want this sector to develop for the benefit of both artists
and consumers."
Furthermore,
Majaliwa ordered TFB Chairman Frowin Nyoni together with his board
members, come up with innovative strategies of uplifting the Film Making
Industry in the country including providing education to the artists as
per requirements of the board's policy. "Your board has the
responsibility to offer education (refresher courses) to various groups
of the artists as one way to empower them with necessary skills needed
for the smooth running of the sector," the PM said.
Majaliwa also said
there is a strong need to promote and protect the local artistic market,
insisting that with the current situation, local artists spend a lot of
money in producing their works, which in the end lack market outside
the country.
Additionally, the
PM urged artists to avoid entertaining conflicts among themselves but
rather to work closely together. Elaborating on the content seen in the
Tanzania produced movies, Majaliwa said he is surprised to see that love
scenes account to 68 per cent, while drama consumes 12 per cent.
"Is it a must that
all of you should produce more love content films or perhaps you agree
with each other to do so?" queried Majaliwa. "You need to widen up your
scope and explore the opportunities around this sector if you really
want to reach far and in the process, be able to attract more viewers
for your artistic works," Majaliwa insisted.
In their views,
some of the artists at the event said they lack trust with the TFB since
it has greatly facilitated to the downfall of the industry as such,
they are currently not ready to work with it. They also demanded good
measures to help attract investors in the movie making industry, while
insisting on the use ok Kiswahili language, saying it is a treasure in
their works.
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