The National Bank of Kenya (NBK). FILE PHOTO | NMG
National Bank of Kenya (NBK) #ticker:NBK says that premium
banking has helped it attract Sh2.5 billion additional new business
since launch in 2015, underscoring the growing focus of lenders on high
net-worth individuals.
The bank said last Friday during
customer appreciation cocktail at the Yaya Centre, Nairobi, it wants to
deepen its premium banking and net in new customers.
Managing
director Wilfred Musau said the niche has become core for the lender’s
growth, making it crucial to use strategic approaches to address
changing needs of such clients.
“The launch of our
premium banking centres and products is one of the key transformational
initiatives of the bank aimed at driving future growth,” he said.
Premium banking targets salaried employees, business owners, affluent personalities and self-employed professionals.
Apart
from Yaya Centre, other premium centres are found at Harambee Avenue
and Kenyatta Avenue in Narobi as well as in Kisumu, Eldoret, Mombasa and
Nyeri.
The bank said these branches have attracted about 2,000 high-net worth clients with key interests being in investments.
Sh120,000-500,000 gross income
When
it launched in Nyeri last year, NBK said it was targeting clients with a
gross income of between Sh120,000 and Sh500,000 monthly. It also
offered 100 per cent financing on their first mortgage.
Premium
bank account holders access free services such as ATM cards,
withdrawals from NBK ATMs, cheque book, banker’s cheque and real-time
gross settlement service.
The account holders also have access to platinum international debit cards and credit cards.
Other benefits include priority pass, which enables access to exclusive premium lounges.
The banking industry’s competition for deep-pocketed clients has been intensifying, with more banks opening similar outlets.
Premium banking has increasingly become a favoured option by lenders to grow their income in an increasingly competitive market.
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