Kampala- The Ministry of Tourism has added curvy and sexy Ugandan women to the list of tourism products to attract tourists.
Unveiling
the initiative in Kampala yesterday, the State minister for Tourism, Mr
Godfrey Kiwanda, said a beauty pageant dubbed ‘Miss Curvy Uganda’ has
been launched to select sexy curvaceous women and the finalists will be
selected in June.
“We have naturally endowed nice
looking women that are amazing to look at. Why don’t we use these people
as a strategy to promote our tourism industry?” Mr Kiwanda wondered,
pointing at “a sample” of beautiful women at the press conference
yesterday.
The beauty queens in sleek and revealing
clothes, kept moving around Mestil Hotel pool side as they took photos
with the event organisers including Mr Kiwanda.
Top foreign exchange
Tourism is a top foreign exchange earner for Uganda and the country last year earned $1.4b (Shs5 trillion) from the sector, according to government statistics.
Tourism is a top foreign exchange earner for Uganda and the country last year earned $1.4b (Shs5 trillion) from the sector, according to government statistics.
Most tourists visit Uganda to tour
national parks for diverse wildlife species such as gorillas, birds and
other animals. They also love viewing the River Nile, crater lakes and
mountains, among others.
Curvaceous women as a product,
is the latest attraction the ministry hopes to attract more tourists
and increase revenue earnings.
Ms Ann Mungoma, the lead
organiser for the beauty pageant, is optimistic that when these ladies
flaunt their endowments, it will enhance the visibility and appreciation
of Ugandan people.
“Miss Curvy is an event that will
bring out the endowment of the real African woman. It is an exceptional
event that will see young ladies showcase their beautiful curves and
intellect,” said Ms Mungoma. Only those aged 18 and below 35 are
eligible to participate, organisers said.
Asked if the
pageant does not offend the conservative culture of Ugandan society, Mr
Kiwanda said Uganda has long appreciated smaller bodied women as a
hallmark of beauty and the curvy pageant is just another campaign aimed
at appreciating beauty in diversity.
Ms Mungoma said
since most pageants celebrate slenderness and pretty faces which are a
more western way of defining beauty, most African women are uniquely
built which does not make them any less attractive.
Under
this campaign, the Tourism ministry officials will tell the various
stories relating to the background of different shapes and curves that
Ugandan beauties have as well as the different cultures that will be
displayed by the contestants under the Tulambule (let’s explore)
campaign.
REACTIONS
It
is not the right approach but then when you look at social media,
people post their pictures they get followers and many likes, so those
followers could come to Uganda to tour. So curvy women could post on
social media and get followers. Though there should have had better
things to look at,” Ms Leilah Nakabira women activist and actress.
It
is not the right approach but then when you look at social media,
people post their pictures they get followers and many likes, so those
followers could come to Uganda to tour. So curvy women could post on
social media and get followers. Though there should have had better
things to look at,” Ms Leilah Nakabira women activist and actress.
It
is not the right approach. That is idolizing women as objects like how
you look at objects that’s how they will look at women,” a woman
activist from Bernic Woman.
dmurungi@ug.nationmedia.com
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