Spanish delivery start-up Glovo that uses a smartphone
application (app) to help customers make orders and have goods delivered
at their doorstep has launched in Nairobi.
The
platform enables customers to order for items such as food, groceries or
gifts with a simple tap on their smartphone. Glovo then buys and
delivers the items using independent couriers.
Glovo
hopes to ride on the rising number of smartphone users in Kenya to beat
other courier firms in the country that have not been relying on phone
apps.
It becomes the latest smartphone-centred business
to launch in Kenya after taxi hailing apps such as Uber and Taxify,
which connect customers with taxi drivers.
With speed
and convenience becoming of great importance to customers, Glovo
promises fee refunds to customers whose deliveries will be made later
than 45 minutes.
The app also sends notifications to let customers know when their orders are picked and an estimated time of arrival.
Head
of marketing for Sub-Saharan Africa Priscilla Muhiu said that the firm
wants to increase convenience for customers while creating income
opportunities for delivery riders.
No comments :
Post a Comment