A woman works at the packaging unit at a warehouse for an online store,
Jumia in Ikeja district, in Nigeria's commercial capital Lagos June 10,
2016. PHOTO | REUTERS
Carrefour’s franchisee in Kenya, Majid Al Futtaim, has signed a
partnership agreement with online retailer Jumia to offer online
shopping in Kenya from January next year.
Franck
Moreau, the head of Carrefour Kenya, said the deal will allow the
retailer to use Jumia’s e-commerce platform and network to offer its
products to more Kenyans, where it started operations in 2016 and has
six outlets.
The terms of the partnership were not disclosed.
Online
shopping is gaining popularity in Kenya as shoppers seek to buy
products from the convenience of their homes, as well as growing use of
smart phones, Carrefour said in a statement seen by Reuters on Thursday.
Carrefour
Group’s Western and Central Africa partners CFAO have also signed
commercial deals to sell their products on Jumia’s platform in Ivory
Coast, Cameroon and Senegal, it added.
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