Ugo Aliogo
Itel Mobile, one of Transsion Holdings’
biggest mobile phone makers said it has surpassed its competitors such
as Samsung, Nokia and Huawei, to occupy the second position in retail
volume with a market share of 25.8 per cent.
Speaking recently in Lagos at the Itel
media ‘meet and greet’, its Marketing Manager, Marvin Umebiye, said it
was a commendable feat to crown the brand’s efforts in becoming a top
market leader in 2018.
Umebiye, noted that despite the influx
of Chinese manufacturers and domestic players in the business landscape
with strong price competition and demand for high quality products, Itel
occupies the top position with the highest brand market share in the
Nigerian mobile phone industry at the end of August.
Umebiye, further stated that with
brand’s key interest in focusing on long-lasting battery technology and
camera capabilities, this surge in brand’s shipment and market share can
be traced back to the manufacturer’s consistent smartphone launch in Q2
and Q3.
He added that there is a strong
distribution network, availability and variety of affordable feature
phones and smartphones, pitted directly against Nokia and Gionee’s
portfolio.
The report stated that the increasing
use of social media and upgrade to smartphones by target market segments
especially young consumers due to the economic growth and dependency on
internet-enabled services, forecasts that there is a strong volume
growth in smartphone penetration in the country.
“More recently, the increasing use of
social media and upgrade to smartphones by target market segments
especially young consumers due to the economic growth and dependency on
internet-enabled services, the report forecast a strong volume growth in
smartphone penetration in Nigeria. Furthermore, following the early and
successful passage of the telecommunication critical infrastructure
bill by the legislature, competitive pricing among internet service
providers is expected to boost internet usage to more affordable
internet provision in the country, which is at 47 percent of the
population in 2018.
“The Chinese conglomerate, Transsion
Holdings has remained a dominant force within the Nigerian mobile phone
industry with a retail market share of 75.2 percent taking an increase
from 73 percent in 2017.
“The global brand continues to combine
its technological prowess with design and innovation to gain industry
attention with products created groundbreaking interactive and immersive
consumer experiences. Their continuous success is as a fact of the
brand’s carving a niche for itself by creating a variety of smartphones
to meet the needs of the diverse income segments of the growing
population.”
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