Honesty is extremely important when dealing with customers. FILE PHOTO | NMG
A certain lady one day left work late and prayed she would find her favourite butchery open and buy a tender chicken for dinner.
On
the other hand it was getting late and the butcher was praying to get
one more customer to buy the last chicken before it expired the
following day.
“May I have a medium sized chicken please?” she inquired on arrival.
“Yes please.” He said as he picked it from the fridge.
“It is 1.2 kilos and very nicely tender. He said after putting it on the weighing machine.
“I would like to have a slightly bigger one? The woman said after sizing the bird.
The
butcher returned the chicken and pretended to be searching for a bigger
one before removing it with a victor’s smile. He placed it on the
weighing machine and declared it 1.4 kilos.
“Ok. Let me have the two of them,” the woman said.
The butcher looked down as beads of sweat formed on his forehead. His goose was cooked! His proverbial 40 days were over.
Honesty
in business can sometimes be a challenge, as there are certainly many
moral shortcuts that can tempt you in your pursuit for sales.
However, shortcuts in business as in life only lead to temporary gain followed by eventual ruin.
Brian
Tracy writes that “there are no moral shortcuts in the game of business
or life. There are, basically, three kinds of people, the unsuccessful,
the temporarily successful, and those who become and remain successful.
The difference is character.”
Despite the challenges
and temptations to compromise, loss of business as a result of being
honesty and refusing to bribe or cheat to gain, honest people succeed
and remain successful.
Most people and firms fail because they don’t build their enterprises on the foundation of trust.
It
is important to know that operating your business honestly and fairly
does not put you in a weaker position in a world where dishonesty is
rampant.
Honesty is a character that you can leverage
on and ride high in business because it is something that many customers
are craving for. Those who find it, do not only stay long but tell many
more others and spread your brand far and wide.
Honesty
is extremely important when dealing with customers in all ways
including marketing your products, handling complaints, when filing
taxes and in accounting.
It is easy to be tempted to
think you can profit by falsifying your accounts, bribing to get many
deals through avoiding paying taxes.
Success is only
temporal and besides no business has ever failed for doing the right
thing. No business has ever failed for filing the correct returns,
giving customers value for their money or giving them correct
information when marketing and selling their products.
However, many profitable firms have come to ruins due to failure to do the right thing.
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