The competition is being run out of town. We the people are no longer
allowed to publicly desire or even purchase lovely purple grapes or
red-skinned lychees with white interiors tinged with blue. No, the only
fruit our national vendor is selling is green-skinned mangoes with
yellow flesh. FOTOSEARCH
As foreign supermarkets try to establish a foothold in Dar es
Salaam, they are having a tough time expanding their clientele beyond
expatriates and the handful of elites who enjoy Belgian chocolate and
limited-edition cognac.
But despite our love of
freshly purchased, locally grown produce, not everyone is good at
shopping in the local markets even though we must all eat – women, men,
children and the elderly.
Healthy body, healthy mind as
the saying goes, and what better building block than good nutrition? So
yes, it is necessary to know how to identify the very best produce and
suss out vendors who consistently offer it.
You have
to know how to smack a watermelon to judge its ripeness in relation to
weight, eyeball the hairiness of pumpkin leaves, separate your roma
tomato from your beef tomato, nurture a relationship with the most
discriminating butchers and fish mongers. We have been, over the past
two decades, spoiled for choice as our markets sophisticate.
Dar
was not always like this: In our socialist glory days we lined up for
whatever rations the government could afford. Yellow maize meal from
foreign aid donations, an endless supply of kidney beans.
Additional
food was sourced quite from canny urban farmer neighbours who secretly
kept chickens or milk cows. What you got is what you appreciated no
matter how limited the diet was.
We started from the
bottom but we’re here now, growing a chain of local supermarkets that
know us well enough to expand into areas that were the traditional
strongholds of market stallholders who, for lack of competition, did not
always exert themselves to give their customers their best.
That’s
the trouble with monopolies, isn’t it? No incentive to offer quality
products. In fact, the temptation to force customers to consume your
terrible goods and tell you how much they love them to prove their
fealty seems irresistible if you are the only vendor in town.
So,
you see, this is why I advocate the condemnation of this ruse of
calling every Tanzanian national who supports multiparty democracy
“unpatriotic.”
One by-election after another, as the
ruling party consolidates its grip on the country through transparent
and not-so-transparent means, some individuals are even gloating in
public, something that is decidedly not Tanzanian at all.
The
competition is being run out of town. We the people are no longer
allowed to publicly desire or even purchase lovely purple grapes or
red-skinned lychees with white interiors tinged with blue. No, the only
fruit our national vendor is selling is green-skinned mangoes with
yellow flesh.
Clearly I can extend this metaphor ad
nauseam: Some people don’t like mangoes. Not all mangoes are the same:
Some are delicious modern hybrids that mature rapidly, others are small
and sweet and rare, yet others are consistently rotten on the inside no
matter how flawless the outer skin or how much pesticide is used on
them.
But the point is that an excessively limited diet
is a great way to get malnutrition on every level, and monopolies are a
great breeding ground for abuse of power. Never underestimate your
client. It’s bad business and leads to kwashiorkor. There’s a reason we
left the single-vendor 1980s where they belong: In the past.
Elsie Eyakuze is a consultant and blogger for The Mikocheni Report. E-mail: elsieeyakuze@gmail.com
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