Emma Okonji
Ovum, a data, research and consulting
business focused on helping digital service providers across globe, has
estimated that mobile broadband connections in Africa will rise to over
one billion by the end of 2022, up from the 419 million figure it
attained at the end of 2017.
According to the report, Africa’s
digital economy will be built on mobile platforms, creating exciting
opportunities for farsighted mobile operators to play a key role in the
continent’s digital revolution.
As in many other developing markets in
which mobile is outstripping fixed-line networks, it noted that mobile
operators were becoming an important provider of, and platform for, a
growing range of services.
In Nigeria alone, active mobile
subscribers’ connections had been put at 162 million, with over 100
million internet users, and a teledensity standing at over 116 per cent,
as at May this year, according to recent statistics released by the
Nigerian Communications Commission (NCC), the telecoms industry
regulator.
According to the latest report, Kenya’s
M-Pesa money transfer service, which has helped in boosting Africa’s
connectivity, was developed partly by Vodafone, which has compelled
mobile operators to partner insurers, retailers, banks and other
companies to provide a growing range of innovative services to Africans.
Air time, was even being used to replace
cash for small payments in most African countries like Nigeria, Kenya
and South Africa, the report said.
According to the report, “In this
growing ecosystem, payment solutions that are both secure and
customer-friendly are of paramount importance.
“In particular, as mobile operators
offer more and more services, identity fraud is becoming an issue. As a
result, the ability to verify customer identity is becoming a business
imperative for mobile operators.”
“However, traditional identity
verification methods are subject to manual error and provide a
frustrating customer experience. In contrast, a digital and automated
identity verification solution can have an immediate impact on fraud
reduction and even improve customer enrolment,” the report said.
“A powerful digital identity
verification solution that is automated and integrated into the business
process brings a new dimension to customer identity management.
“While there are a number of associated
benefits, we highlight the four key ones for mobile operators to
include: Reducing fraud; Streaming customer acquisition; Providing
better customer support; and Creating new opportunities through digital
services,” the report added.
In the area of fraud reduction, the
report revealed that deploying identity verification services could help
to reduce the crime.
It quoted Technology Research Institute
ad saying; “real-time point-of-sale identity verification services are
an invaluable aid to stopping fraudsters from exploiting identity
theft.”
“For example, since Orange introduced
Gemalto’s identity verification tool, fraud in some stores was reduced
by 100 per cent. “Additionally, performing identity verification in
front of customers was found to discourage criminals from even
attempting fraud.”
In the area of streamlining customer
acquisition, the report explained that mobile operators offer customers a
growing range of value-added services such as payments, Internet of
Things (IoT) services and peer-to-peer payment solutions, and that the
list keeps growing all the time.
“By deploying an identity verification
solution, mobile operators could benefit from a consistent and unique
digital identity that covers all services at the same time. “Therefore,
when existing customers decide to buy a new service, or extend the
functionality they already have, it can be done seamlessly and without
any additional inconvenience by using their digital identity,”
In the aspect of providing better
customer support, the report was of the view that deploying a solution
that is user-friendly right from the start offers a real advantage
because it can be improved over time by gathering feedback from sales
staff.
In creating new opportunities through
digital services, the report said a multi-channel solution for identity
verification, which also works remotely, provides a great opportunity
for mobile operators to take the first step towards the creation of a
trusted digital identity.
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