AS a way of earning a living, operating your own business has two characteristic features.
One,
is that you do not submit yourself to a selection procedure; there is
not, as there is with a job as an employee, a filtering carried out of
possible submissions for a vacancy.
There
is no personnel manager exercising a battery of emotional test or
crafty interview questions to judge your appropriateness for the job or
level of skill you have attained.
You
are the sole judge of your fitness to start and run your own business.
This put a very heavy accountability on your self-knowledge, because
without a doubt, unless proven wrong, not everyone is suited to being an
industrialists or being self-employed (aka mjasiriamali).
My
ten years of swotting industrialists or self-employed folks make me to
believe that the only external check on an individual fitness to run a
business might occur if an individual need to raise money, in this case,
a bank manager or other lender or investor judges you.
But
experience shows that by the time an individual reach this stage; she/
he may already have committed time and money to his/her project. Option
to the predicament of this selfselection process is self-analysis: know
your self.
From
my judgments on assessing self-employedindividuals, their business
success and business failure, knowing yourself contains minimum of
twenty-three critical questions.
Self-employment
demand disciplined inscribed on self assessment on questions such as:-
can you work long hours, do you have persistence and stamina, is this
business more important than for example family, if the business
struggle for five years, would you keep going, is financial success your
main guide to what you want to achieve, do you keep going until a task
is completed, can you live with insecurity and about job and income.
Others
are can you take criticism, do you believe your success will be
dependant on outside factors, do you set your own high standard to
compete against etc.
When you have conceded out selfassessment and examine at the pattern, the greater your plausible success as a business owner.
Such
self-assessment process should provide some succour in answering the
question “Am I the right sort of person to succeed in my own business?
This
is important because some people talk of number of years of turning
their own show but never take the ultimate step. Why do some folks break
the mould, while others only dream of it?
The
second unusual characteristic of starting your own business to create
your own income is that you decide what type of business it is and what
market you will be selling to.
In
real world of work, while you can select a salaried job in a firm of a
particular size or selling to a particular market, you are restricted by
the vacancies that are available.
When
it came to establishing a business, in theory, the world is your
oyster. For the benefit of those who don’t read much, oyster is the
common name for a number of different families of salt-water bivalve
molluscs that live in marine or brackish habitants.
What
I have learnt over businesses I have been privileged to study, a
well-run business should successes in any market, but would find it very
hard in a declining or restructuring sector of the economy. In
practice, however, you can make success more likely by choosing
yourproduct and market prudently.
Why? How frequently do you overhear, or partake in, conversations that run along the following lines: In a couple of years
I
would like to start off on my own if I can, I would love to have my own
business but my financials commitments mean that I cant take that risk,
or some are variant?
Quite
a number of people dream of running their own show, but not all take
the plunge. In some ways, it is hardly surprising that entrepreneurs are
slow to take concrete steps towards making their business a reality.
Lying
ahead of them, may be for a number of years, is the unknown: financial
insecurity, long working hours, long term financial obligations and, at
the end of it all, possible failure.
What
is the different about those who jump and those who only talk? The
conservative image of entrepreneurs is of a strong-minded, positive
risktaker with a sense of destiny, seizing the ever-present
opportunities.
Well,
this may be a reasonably close approximation of some successful
entrepreneurs and you may be that sort of person, but this doesn’t
explain why you are starting your own business and why now.
There
are many people like this who stay employees for the rest of their
lives; and many more who start a business ‘accidentally’, but make a
great success of it.
One
plausible explanation for why some start a business and other don’t is
that those who go solo have received a rude shock to their lives. Their
previous cosy existence has been disrupted, such as by redundancy or a
pay cut.
There
are plenty of other reasons that may sway you towards starting a
business, for instance being sacked, not being promoted as expected.
Or
having your ideas at work rejected, feeling undermined, having a new
boss foisted on you, being transferred to a different job or location,
retiring but finding you need extra money, reaching a milestone age and
feeling you have yet to achieve anything worthwhile, or realising that
corporate life doesn’t provide the security or sense of worth that
perhaps it did so many years ago.
Another
catalyst could be seeing a friend or colleague in similar circumstances
to you successfully making the break into self-employment.
My
opinion, once you have drawn up a list of intentions that you hope to
achieve from being your own boss, you need to assess how realistic these
are.
A
number you will find fit ideally with the notion of being
self-employed; other will be quite contradictory. At the end, part of
your self-analysis should be to see how good or bad a match your
objectives are to the reality.
Remember,
not everyone has the necessary ingredients for success and in reality,
there may be many people who live out their working lives as employees
who possess the vital skills and characteristics in full, but fail to
take advantage of them.
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