Toyota
aims to encourage a love of cars and the fun of driving among children
and their parents through a travel-oriented display at the upcoming
Tokyo Toy Show.
The
Toyota Camatte Journey exhibit enables children to drive a three-seat
concept car through images of scenery, such as cherry-blossom lined
roads, projected onto a surrounding screen.
The
latest vehicle – adapted from the Camatte Petta shown at last year’s
Toy Show – is powered by electric motors with a top speed limited to 5
km/h.
It
has one front seat for the children drivers and two rear seats – one
for a family member and one for a staff member to ensure safety.
Cushions also line the straight-running course.
The
vehicle has stickers from various travel destinations attached to the
outer panels and is equipped with a travel bag on the back of the car.
Through
this hands-on experience, children can learn the positions of the
accelerator and brake pedals. They drive 7 metres into the exhibit and
then reverse to the start.
Toyota
has exhibited a series of Camatte concepts at the Toy Show each year
since 2012 with the aim of inspiring the next-generation of motorists.
The
name Camatte, based on the Japanese word for caring, signifies “caring
for others” and “caring for cars”. Petta is taken from a Japanese
onomatopoeic phrase meaning “to stick”), reflecting the travel items
stuck to the vehicle.
“The
main concept behind ‘Camatte’ is to convey the joy and dreams of motor
vehicles to the next generation,” a Toyota spokesperson said.
“We
hope to expand the base of car fans by exhibiting various types of
Camatte vehicles every year and creating an opportunity for parents and
children to enjoy being in contact with and talking about cars together.
“We
also believe that we will be able to incorporate the feedback received
from visitors of the exhibit, as well as the level of interest shown by
children, into future vehicle concepts.”
The Tokyo Toy Show is open to the public on the weekend of June 9-10.
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