A Safaricom customer uses M-Pesa. file photo | nmg
Summary
- Safaricom is piloting Bonga with its staff before planning to launch later this year.
- Bonga, which means chat in Kiswahili, will be integrated with the company’s popular financial services platform M-Pesa
- Bonga is the first product launched by the company’s innovation incubator Alpha.
Safaricom, Kenya’s biggest telecoms company,
is piloting a social messaging app that will link to its mobile money
platform in an attempt to move the company into the application
business, the
company said on Tuesday.
company said on Tuesday.
Bonga, which
means chat in Kiswahili, will be integrated with the company’s popular
financial services platform M-Pesa to allow the almost 28 million of its
users to communicate beyond sending money to one another, transforming
the platform into a type of social network.
Much easier
“It’s
one thing to share information with somebody it’s another thing to make
a payment, to send money to somebody,” Kamal Bhattacharya, chief
innovation officer at Safaricom, said in a telephone interview.
“We want to use this platform to make it much easier ... for people to engage.”
Bhattacharya
said that M-Pesa users will be able to message each other on Bonga in
three ways: user-to-user, user-to-business and fundraising through
“social groups” much like the group function on WhatsApp.
Bonga is the first product launched by the company’s innovation incubator Alpha.
Launch later this year
Safaricom is piloting Bonga with its staff before planning to launch later this year.
Bhattacharya
said the platform will be end-to-end encrypted. “We cannot read the
messages, we cannot keep the messages,” he said.
Kenya does not have data privacy laws.
Safaricom is 35 per cent owned by South African group Vodacom and 5 per cent by Vodacom’s major shareholder Vodafone.
With nearly 30 million users, the company has 69 per cent of Kenya’s total mobile phone subscribers.
Boost revenue
The
introduction of Bonga is part of the company’s strategy to boost
revenue and add value to its consumers beyond its offerings of voice
calls, mobile money and text messages.
Last year it launched Masoko, an e-commerce platform.
It’s
first-half revenue announced in November showed that revenue from
M-Pesa rose 16 per cent, while revenue from phone calls rose by far less
- only 4 per cent. Mobile internet service revenue rose by nearly a
third.
“Our future is to become a platform that enables
business in Kenya as well as our consumers to do their work in a
different way,” Bhattacharya said.
“Messenger platforms are the most popular apps, the most popular approach on the internet today to bring people together.”
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