Isuzu EA chief executive Rita Kavashe. FILE PHOTO | NMG
Summary
- The company in 2017 exited the passenger car segment after its Chevrolet franchise was terminated by Detroit-based General Motors, which also sold its entire 57.7 per cent stake in the dealer to Japan’s Isuzu Motors.
- The transaction led to a rebrand of the dealer which previously traded as General Motors East Africa (GMEA).
- The company is betting on the seven-seater SUV to gain a presence in the passenger car market which it was previously represented by models such as the Chevrolet Trailblazer.
Isuzu East Africa has re-entered the passenger car market with
the Isuzu mu-X, a sports utility vehicle (SUV) which it has priced at
Sh6.6 million.
The company in 2017 exited the passenger
car segment after its Chevrolet franchise was terminated by
Detroit-based General Motors, which also sold its entire 57.7 per cent
stake in the dealer to Japan’s Isuzu Motors.
The
transaction led to a rebrand of the dealer which previously traded as
General Motors East Africa (GMEA). The company is betting on the
seven-seater SUV to gain a presence in the passenger car market which it
was previously represented by models such as the Chevrolet Trailblazer.
“We
are delighted to introduce the Isuzu mu-X to the SUV market. This is a
vehicle designed for the urban lifestyle professional and people who
love travel and adventure,” Rita Kavashe, Isuzu’s chief executive said
in a statement.
Sellers of new SUVs in the country include DT Dobie (Jeep and
Mercedes) and Toyota Kenya which is the leader in the segment with a
greater variety of its namesake models. The Isuzu mu-X has a 5-speed
automatic transmission.
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