Workers wash linen on the rooftop of a hotel in Nakuru. A US-based
commercial laundry firm Alliance Laundry Systems is planning to open
shop in Kenya. file photo | nmg
A US-based commercial laundry firm Alliance Laundry Systems is
planning open shop in Kenya with an eye on the expanding middle-class
professionals seeking cleaning services.
Alliance
Laundry Systems plans to franchise the brand to local entrepreneurs and
help them to replicate the commercial laundromat model locally. It is
targeting to have nine branches in Nairobi’s main residential areas,
three in Mombasa and a branch in Kisumu, Nakuru and Eldoret.
The
firm has set aside over Sh103 million ($1million) to set base in Kenya,
to offer training to interested entrepreneurs locally and market its
services.
The firm plans to tap opportunities in
various sectors including education, serviced and un-serviced apartment
blocks, temporary housing.
Alliance Laundry Systems plans to roll out its services in Uganda, Rwanda and Tanzania after setting base in Kenya.
Regional
Sales Manager Sub-Saharan Africa, Jean-Paul Mailhac alliance says the
US firm will seek to capitalise on the slow uptake of laundromats in the
country by observing global best practices and training of its workers.
“We
have already witnessed that Kenyan entrepreneurs are passionate about a
laundromat. Kenya is the country from where we have received the most
inquiries by far. It is quickly becoming a need in this society as
people spend a lot of time and effort on their looks,” said Mailhac.
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