Summary
- Culture represents an identifiable unique community that conforms to basic assumptions about people and human interaction and connections to each other and to those outside the community.
- Edgar Schein breaks culture down into three main spheres.
- First, deep beliefs and assumptions about good and bad, right and wrong, that anchors cultures.
- These beliefs lead to the second sphere regarding a culture’s values that inform behaviuor opinions.
- Values then inform the third sphere where we may observe different displays of culture as artifacts.
Culture defines us as humans. As countries become increasingly
interconnected and similarities grow between people groups, stark
differences in culture remain. What makes North Korea different than
Zimbabwe and Botswana different than Chile?
Do we hug,
smile, shake hands, kiss, or keep stern faced when we meet a friend in
public? Do we paint our homes certain colours in Spain versus Nairobi
versus Bangkok? Do we value education, value helping others, value
families, or value privacy?
Culture represents an
identifiable unique community that conforms to basic assumptions about
people and human interaction and connections to each other and to those
outside the community. Edgar Schein breaks culture down into three main
spheres. First, deep beliefs and assumptions about good and bad, right
and wrong, that anchors cultures. These beliefs lead to the second
sphere regarding a culture’s values that inform behaviuor opinions.
Values then inform the third sphere where we may observe different
displays of culture as artifacts.
Robert House and his
enormous team of researchers formed the GLOBE Framework that delineated
nine different aspects of culture that one can observe behaviour and
values. Most scholars assign culture scores on the aspects of different
countries as a whole. However, USIU-A, with support from Durham
University, Global Communities, and USAID, surveyed 19 agricultural
co-operatives in 12 Kenyan counties comprising nine different
ethnicities (tribes). Among the many study objectives included testing
different intra-ethnic aspects of culture among communities in Kenya.
Many commentators assume that Kenyan ethnicities vary widely in their
values and behaviours. Other observers proclaim cultural belief
uniformity across our tribes.
The research found a mix between similarity and differences
among our Kenyan cultures. Among the eight GLOBE Framework tested
cultural dimensions, the study found that half were similar across Kenya
and the other varied significantly. The four cultural aspects that
Kenyans were similar across ethnicity were ingroup collectivism,
uncertainty avoidance, institutional collectivism, and performance
orientation.
Robert House defined uncertainty
avoidance as the extent to which a society, organisation, or group
relies on social norms, rules, and procedures to alleviate the
unpredictability of future events. So, as Kenyans, the degree to which
we come together to plan ahead for natural disasters, such as droughts,
or security risks is almost the same no matter which community we come
from. No one culture within Kenya prefers to plan more to avoid future
uncertainty than another. As a whole, Kenyans desire to avoid
uncertainty much less than the citizens of the Netherlands, China, and
Japan, as examples.
Ingroup collectivism is the degree
to which individuals express pride, loyalty, and cohesiveness in their
organisations or families. Kenyans were uniformly more proud and loyal
to our families than other more individualistic nations. This theme ran
evenly across each tribe surveyed.
Institutional
collectivism is the degree to which organisational and societal
institutional practices encourage and reward collective distribution of
resources and collective action. In Kenya, no matter which ethnicity we
originate from, we tend to demand or push for collective distribution of
resources at at the local level.
Finally, performance
orientation reflects the extent to which a community encourages and
rewards innovation, high standards, excellence, and performance
improvement. All Kenyan ethnicities on average tend to encourage lower
innovation and performance than other cultures in America or Germany as
examples. We do tend to tolerate mediocrity more as a cultural trend.
In
each of these four cultural aspects, less than three per cent of the
variance in responses were due to ethnicity, thus representing minimal
differences across tribes. Stay tuned for next week in Business Talk in
the Business Daily as we detail the cultural differences between Kenyan
ethnicities.
Dr Scott may be reached on scott@ScottProfessor.com or on Twitter: @ScottProfessor
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