Five police officers were killed and three others seriously injured after suspected al shabaab militants attacked two security camps in Mandera
Blackface at 2018 Lunar
year TV show: How Chinese and African cultural differences can affect
business
By Matiri Maisori | Published Wed, February 28th 2018 at 12:58, Updated
February 28th 2018 at 16:50 GMT +3
SHARE THIS ARTICLE
Share on Facebook
Share on Twitter
The Standard Gauge Railway project is the most visible aspect of Kenya's
engagement with China. A skit on the project has raised eyebrows. [File
picture]
NAIROBI, KENYA: Reactions continue to top the social media in China and
Africa besides attracting researchers' attention after a comedy sketch
aired on China’s February 15th lunar year’s television show.
ALSO READ: Widow wants SGR firm stopped from invading her land
The skit celebrating China Africa relations was aired to more than 900
million viewers of 2018 CCTV New Year’s Gala, an annual popularly
watched variety show, whose theme was internationalisation of Chinese
firms.
The skit titled “The same joy, the same happiness” was preceded by
vibrant Ivorian, Gambian and Kenyan drum and dance troupes dancing to
Shakira’s Waka This Time for Africa followed by a “parade” and mandarin
greetings from immaculate Kenyan SGR hostesses draped in their colourful
maroon jackets, black skirts and yellow scarves ushering Nairobi, the
stage of the skit.
Racism, stereotypes and cultural diversity
Critics felt the traditionally-dressed Chinese woman with black face and
an artificial behind character acted by Lou Naiming, a renowned
actress, playwright and producer who proclaims “I love China”,
exaggerated African female characteristics.
The black actor dressed up as a monkey with a basket on its head
satirised Africans though the Chinese people view monkeys as wise
animals that are consulted as depicted in Journey to the West, a
classical Chinese novel. The comedy’s background and inflated wild
animals used as props depicted Nairobi as a bush and not the beautiful
city with increasingly rising skyscrapers.
It is not uncommon to hear people in Africa call the Chinese “Ching
Chang Chong” or have children imitate the “squinted eyes” or make fun of
Chinese food and cuisine.
The skit whose plot was developed by StarTimes, a Chinese multinational
that is leading in Cable TV business in Africa, clearly brings to
limelight how unfamiliar with each other’s culture and understanding the
Africans and Chinese people are.
It opens a Pandora’s Box on future engagements. It otherwise presents
the need to unmask cultural diversities and Chinese corporates to engage
competent African experts and practitioners.
Government owned corporates open statement
The organisers of the spring Festival Gala, China Central Television the
predominant state television broadcaster and “the official mouthpiece
of the Communist Party of China” used their platform to promote Chinese –
Africa relations.
ALSO READ: China sets stage for Xi to stay in office indefinitely
CCTV is part of what is known in China as the "central three" with the
others being China National Radio and China Radio International. CRI,
carried the story of the exotic spring festival gala staged in East
Africa, an extraordinary splendour, song and dance brought by teachers
and students of Confucius Institute at the University of Nairobi and
employees of the SGR.
The Kenyan SGR hostesses host was China Road and Bridge Company, that
built and the SGR. The largest Chinese State Owned Company now a big
player in Africa’s infrastructure industry has more than 135 ongoing
projects.
CRBC and John Holland Group which maintain the SGR are subsidiaries of
China Communications Construction Company, listed 103rd among Fortune
Global 500 with $146,763 million worth of assets by end 2017.
Kenya, China’s next factory of the world pilot case
The corporates made an open statement and restated to the world their
commitment to work with Kenya towards its industrialisation.
On his first Africa trip in May 2014, Chinese Premier Li Keqiang
visited Kenya amongst three other African countries and promised that
China would encourage competitive companies to invest in Kenya's
manufacturing sector, take part in construction of industrial parks, and
support Kenya’s improvement of product processing, competitiveness in
global markets and promote Kenyan exports to China.
At the 2015 FOCAC Summit held in South Africa, Kenya’s President Uhuru
Kenyatta and China’s President Xi Jinping pledged to support the
China-Kenya comprehensive cooperative partnership to implement major
cooperation projects such as railways and special economic zones.
Indeed Kenya is a main focus of The Belt and Road initiative that aims
to reconstruct the ancient Silk Road linking Asia, Europe and Africa.
ALSO READ: Informal businesses battle for piece of SGR passengers
China has had positive economic impact in Kenya and other African
countries. Chinese companies, which began their internationalisation
following the reform and opening up in 1979, are clearly making a
possibility statement to all developing countries.
Though attracting fierce reactions from around the world, the Nairobi
skit opens space for more inclusive experience sharing, storytelling and
analysis of the China Africa engagement, the economic impacts created
and future possibilities while also unmasking the cultural diversities
the engagement brings. Africa has experienced and credible media houses,
researchers, consultants and analysts that will add value to this
presumably governments owned dialogue.
Maisori is a Research Fellow on Chinese Investments in Africa and
International Business Consultant at Growth Concepts International Ltd.
RELATED TOPICS:
China
2018 Lunar year TV show
SGR
Read more at: https://www.standardmedia.co.ke/business/article/2001271489/why-china-and-africa-must-not-take-each-others-cultures-for-granted
Read more at: https://www.standardmedia.co.ke/business/article/2001271489/why-china-and-africa-must-not-take-each-others-cultures-for-granted
No comments :
Post a Comment