Safaricom on Friday launched a new post-paid
tariff plan amid heated competition among the telecoms players
increasing targeting the low-end market
The product
dubbed Platinum Plus Platinum cost between Sh2,000 and Sh10,000 a month
for a pre-set amount of talk time, unlimited SMS and preset data usage.
The two tariffs consist of eight choices whose monthly cost is Sh2,000, Sh3,000 Sh5,000 and Sh10,000.
In exchange, customers will receive between 200 and 3,000 talk-time minutes, unlimited SMSs and five to 30 gigabytes of data.
Customers will also access discounted purchases at brands such as Shell, eatout.com and Ticketsasa.
Growth engines
Data
is one of the engines for growth of Safaricom's revenues but rivals
Airtel Kenya, Telkom Kenya, and lately Jamii Telecom Limited (JTL) have
sought to unveil cheaper or competitive data packages.
“Platinum
is targeted at the discerning professionals, who form 17 per cent of
the total Safaricom customer base and are known to spend a lot of time
online.
"That’s why data is a big focus with this new
offering, because these subscribers are looking for plans that
accommodate their usage and fit into their lifestyles,” said Safaricom's
director for consumer business, Sylvia Mulinge, during the product’s
launch.
Safaricom currently offers three personal
post-pay plans -- Advantage Postpay, and the two Karibu tariff plans:
PostPay 1000 and Postpay 2500.
Customers on the tariff
currently pay either Sh1,000 or Sh2,500 per month for a mix of talk time
and text messages (for use within and outside Safaricom’s network) as
well as data bundles.
'Flexibility'
Ms
Mulinge said the packages only available on the MySafaricom App will
provide some “additional flexibility” for its subscribers.
Jamii
Telecom Limited last December unveiled 1GB data bundles costing Sh50
(valid for one day), 70GB at Sh3,000 (valid for a month) and 210 GB at
Sh6,000 for a month as well.
Airtel Kenya offers 1GB
24-hour data bundle costing subscribers Sh99, 6GB costing Sh1,000 (valid
for a month) and 24GB which goes for Sh3,000 (valid for a month).
Subscriber base
Telkom
Kenya increased its subscriber base by about 540,000 in just three
months after it unveiled its new brand mid last year. Telkom Kenya
offers 1.5GB for Sh499 and 100GB for Sh8,999.
Safaricom’s Karibu post-paid tariff currently has two price plans.
For
Sh1,000 per month, a subscriber gets 900 minutes talk time for on-net
calls (within the Safaricom network), 100 minutes for off-net calls as
well as 100 megabytes of data and 100 on-net SMSes.
For
Sh2,500 a month, subscribers get 2,200 minutes for Safaricom to
Safaricom calls, 300 minutes to rival networks, 250 megabytes of data
and 250 on-net text messages.
No comments :
Post a Comment