It is also easier to access finance in this way as there is no need for
collateral such as security or other rigorous steps required by other
lenders. PHOTO | FOTOSEARCH
Crowdfunding is one of the latest ways of raising money for
innovators and entrepreneurs. Apps like M-changa, allow fund raising for
a wide variety of purposes for example, innovators who seek to
commercialise their ideas. Others use the platform for charitable
purposes.
Crowdfunding, in essence, involves raising
money from a large number of people, typically through the Internet. It
has been successfully used in such social media platforms as Facebook.
According to one report, the Massolutions Crowd Funding Report,
crowdfunding is likely to raise $300 billion in the foreseeable future.
In
Kenya it is a relatively new concept though it has traditionally
existed through harambees. Harambees have been used mostly as a
community self-help event to raise money for events such as weddings and
funding education.
In layman’s understanding, I would
view crowdfunding as a form of “online harambee” with a few differences
when compared to the traditional harambee. Firstly, I believe that
unlike a harambee where participants are known and invited, crowdfunding
exists in the wider public forum.
From my reading these are some of the advantages. One, it gives
the concept owner a larger access to funds unlike the traditional
harambee. The fact that it is online means factors such as geographical
limits are minimised as the platform is accessible worldwide.
I
believe it is also easier to access finance in this way as there is no
need for collateral such as security or other rigorous steps required by
other lenders. It accords one free marketing due to the fact that the
concept is publicly available. Despite the advantages, it’s still not
clear how much has been raised using this platform.
There
are a lot of risks when using this form of fund raising depending on
the role of the party involved. In this article I have separated the
risks attendant to the concept holder, the crowdfunding app owners and
the public.
A potential lender faces the risk of
legalities about the investment. For example is the concept holder
genuine and is the venture legal? A proper due diligence should be
undertaken by potential investors before lending through crowdfunding.
The
concept holder holds the risk of loss of potential intellectual
property rights as he has to disclose the concept to attract funding. To
mitigate this, I would advise the him or her to first register
intellectual property rights before listing their concepts.
There
is also reputational risk and integrity issues that come with this
method of fund raising. The concept holder should therefore ensure that
the concept is developed well.
The app owner, who is
the provider of the crowd funding app faces legal risk. That is, is the
concept legal? The law criminalises obtaining money by false pretences
therefore the app provider must establish that the purpose for which
funds are being raised, are factually correct.
There
is also the issue of getting licences and approvals from the Capital
Markets Authority (CMA). I believe the CMA approval may be required for
crowdfunding as it covers part of the CMA mandate and that is,
scrutinising offers to the public for monetary subscriptions.
For
the app owner, these risks can be resolved by getting regulatory
approvals before hosting the app and also signing agreements with the
concept holders who seek financing.
These agreements
should contain proper clauses on indemnities for any illegalities,
dispute resolution and when it comes with interfacing with the public,
the developer should draft disclaimers encouraging lenders to do their
independent due diligence.
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