East Africa Tea Traders Association (Eatta) managing director Edward Mudibo. FILE PHOTO | NMG
Summary
- The volume of tea purchased by Global Tea & Commodities, makers of Kericho Gold and Baraka Chai, last year rose 12.6 per cent to 59.89 million kilos, up from 51.6 million kilos registered in 2016.
- Global Tea purchased 16 per cent of the total tea offered for sale at the auction in 2017.
- Kericho Gold has been popular with the young generation in Kenya due to their wide range of flavoured teas.
Global Tea & Commodities, makers of Kericho Gold and Baraka
Chai, was the largest buyer of the beverage at the Mombasa auction in
2017—ending multinational Unilever 25-year monopoly at the top.
Data
from Tea Brokers indicate the volume of tea purchased by Global Tea
last year rose 12.6 per cent to 59.89 million kilos, up from 51.6
million kilos registered in 2016.
Unilever, who are
represented at the auction by broker Cargill, came in second with 59.1
million kilos in 2017, a drop from 62.3 million previously. LAB
International came in third at 31.8 million kilos.
“Global
Tea has been growing over the years and their innovation contributed to
the milestone they registered last year,” said Edward Mudibo, the
managing director at the East African Tea Traders Association (EATTA),
which runs the auction.
Mr Mudibo said the firm has ready orders and the fact that they have specific markets gives them an advantage.
Chai Trading, an arm of the Kenya Tea Development Agency (KTDA), was at number four having bought 31.4 million kilos.
Global Tea purchased 16 per cent of the total tea offered for sale at the auction in 2017.
Kericho Gold has been popular with the young generation in Kenya due to their wide range of flavoured teas.
“Global
Tea is blessed with the most dynamic and committed team who have
performed consistently over the last 25 years and still have an appetite
for more and this is a tribute to their dynamism and hard work,” Global
Tea CEO Fahim Ahmed said.
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