VODACOM and Tigo are losing market share of mobile money platforms to Airtel as mobile money services continued to expand in the second quarter of this year, according to Tanzania Communications Regulatory Authority (TCRA) statistics.
TCRA statistics for the quarter ending
June show Vodacom’s M-Pesa market share is on the declining trend from
April to June although it is still maintaining position as the largest
mobile money platform with 7.6 million subscribers in June down from 7.9
in April.
The market share for Vodacom’s M-Pesa
slid from 39.98 per cent in April of 19.8 million being a total number
of mobile money subscribers of all operators to 37.95 per cent in June
of 20.2 million subscribers.
Tanzania total mobile money customers
increased from 19,806,991 million in April to 20,285,810 in June. Tigo,
the second leading largest mobile platform increased subscribers for its
Tigopesa to 6.0 million in June from 5.9 million in April but its
market share had declined from 30.27 per cent in April to 29.85 per
cent.
Airtel increased users of its mobile
money platform, Airtel Money from 5.2 million in April to 5.9 million in
June rising its market share from 26.62 per cent in April to 29.22 per
cent in June, closing position with Tigo.
Halotel is another loser in terms of the
number of mobile money platform market share after the number of its
subscribers fell from 407,375 which was equivalent to 2.0 per cent in
April to 358,217 in June which is equivalent to 1.77 per cent.
EzyPesa increased customers from 213,660
in April to 246,417 customers in June. Mobile money industry in
Tanzania is growing at a rapid rate where the environment is seen as one
of the most conducive for financial inclusion.
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