Jumia taps fast moving goods to maximise sales

Jumia managing director Sam Chappatte

Jumia is banking on Fast Moving Consumer Goods (FMCG’s) to drive sales this festive season. The move, aimed at re-engaging current customers, builds on momentum the category built during their Black Friday sales bonanza.

Jumia estimates that 9.6 million Kenyan customers visited the site over the month of November.

Traditionally, focus has been on mobile phones and electronics but this year, FMCG products from Tuskys, Unilever and Procter & Gamble drove most sales. The company launched the grocery category this year targeting a repeat customer base.

“We want to be the one-stop-shop this Christmas to allow customers to host their friends and relatives affordably this year. We hope our buy-one-get-one-free offer on the most popular products for festive period will make the end of this challenging year that much easier,” said Jumia managing director Sam Chappatte  at the launch of “Krisi na Jumia”, adding that products listed under the Jumia Express program will be conveniently delivered within 24 hours.

The online retailer has also partnered with Kiserian herders to sell goats at Sh1,000 for the first visitors on the site from December 4 to 8.

This year’s edition of Jumia Black Friday sales began on November 13 and will run for one month, with shoppers being treated to new deals every day.