Java has been keeping up with its strategy of opening at least two outlets every month. FILE PHOTO | NMG
Coffee chain Java House has opened a branch at the Total Station
near the Imara Daima turnoff on Mombasa Road, its 64th branch since the
restaurant began operations.
Java’s latest branch is
the second to open in a span of two weeks, following the unveiling of
its 63rd branch on Monrovia Street, opposite Lifestyle Mall earlier in
the month.
The Sh50 million branch comes in the wake of
Java’s strategic expansion plans which involves opening at least a
branch or two every month.
In November, Java opened an
express joint inside the United States International University (USIU)
premises, the first branch within a learning institution.
'Busiest period'
“We
have opened our latest branch on Total Petrol Station, Mombasa Road
just before the Imara Daima turnoff and it is timely because of the
Christmas and New Year festivities, which is essentially our busiest
period every year,” said Java House chief executive office, Ken Kuguru.
“We
will continue with our expansion plans as a way of ensuring that we
make our services and products available to our esteemed customers.”
Java’s
new owners have continued to aggressively expand and invest in new
outlets across the country with plans to take the brand to new African
countries in the medium-term.
Dubai-based private
equity firm, Abraaj Group, recently acquired the chain house, buying the
stakes held by founder Kevin Ashley and Washington-based Emerging
Capital Partners in a multi-billion shilling deal.
Abraaj
said it expects the coffee house to continue benefitting from the
tailwind of Africa’s rapidly expanding middle class, sustained
population growth and increasing urbanisation
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