Nation Media Group wins most innovative company award

The Nation Media Group team led by Corporate Affairs manager Clifford Machoka (second right) receives a certificate from Shezaad Sunderji during the Think Business Investment Awards gala dinner last Thursday in Nairobi. PHOTO | SALATON NJAU | NMG  

By BONFACE OTIENO

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Summary

• The NMG has turned its focus on broadening its content beyond news to ensure a strong and a diversified menu for lifestyle audiences.
• The company has restructured its newsroom to serve all platforms seamlessly, with content provided online, in print and broadcast media.

Nation Media Group (NMG) has won the most innovative company award in recognition of its revamped digital plan to attract a larger audience for its news and entertainment content on the Internet.

The survey by Think Business also ranked the NMG first on sustainable corporate social responsibility projects. 

Cigarette maker BAT won the best-quoted company award, Kestrel Capital (Equities Dealers-of-the-Year award) and Anjarwalla & Khanna (Best Legal Transaction Adviser).

The NMG has turned its focus on broadening its content beyond news to ensure a strong and a diversified menu for lifestyle audiences.

“Nation Media Group has in the recent past enhanced its interaction with its core audiences compared to other blue chip companies in the region.
“We expect to see the company on a positive growth trajectory if this momentum is sustained,” said Ochieng Oloo, founder of Think-Business Limited.

READ: NMG retains dividend at Sh10 as its digital strategy takes shape

The NMG has restructured its newsroom to serve all platforms seamlessly, with content provided online, in print and broadcast media. It was also ranked the second best-quoted firm behind BAT with Safaricom coming third.

The NMG recently acquired a majority stake in KenyaBuzz, an online entertainment directory with strong events, lifestyle content and social brand, to grow the Group’s digital footprint.