Huawei Kenya device marketing manager Nakhulo Khaimia and retail manager
Derrick Alenga with Jumia Kenya head of category for mobile and tablets
Sanaz Abaie (right) during the Huawei Mate 10 series launch in the
Kenyan market last week. photo | SALATON NJAU
Chinese phonemaker Huawei has challenged Kenyan dealers to take advantage of high-speed Internet connectivity to trade online.
Huawei Device
Kenya country director Derrick Duh said statistics show a growing
number of Kenyans were spending ample time online looking for various
products and services.
“The Kenyan market today has
changed as there are more players offering smartphones to both high and
low-end customers. This has grown over the years due to high penetration
rates making feature phones less popular,” he said.
Mr Duh spoke during the signing of a partnership deal with Jumia
Kenya managing director Sam Chappatte that will see Huawei’s latest
smartphones Mate 10 retailing at Sh79,999 and Mate 10 Pro at Sh89,999
exclusively sold on Jumia’s online platform for the next two weeks.
Huawei
Technologies senior public affairs director Adam Lane said the Kenyan
launch coincides with the global one where Huawei is introducing the
world’s first smartphone with an artificial intelligence processor that
enables the phone to adapt to one’s surroundings.
“The
partnership with Jumia is a realisation of our diversification strategy
to expand our reach via the Jumia platform where we intend to sell 2,000
gadgets annually.We shall also partner with mobile network operators,
phone retailers, and distributors with an aim of selling more gadgets,”
he said.
Mr Chappatte said the deal gave them a new
impetus to grow their high-end clientele, adding it would boost
confidence among buyers.
“The phone’s Kirin 970
processor that has an in-built neural processing unit enables it to
analyse and adapt to its surroundings while offering you a fast and
strong performance,” Mr Duh said.
The Huawei smartphone will later be made available to other phone shops at the end of the two-week promotion period.
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