ZANTEL is targeting to connect landlocked countries with fibre optic undersea cables to maximise both the government and the firm revenues.
The telecom, which controls two undersea
cables—EASSy and SEAS—with landing point at Zantel Park in Dar es
Salaam, wants to make the country a hub in East Africa for internet
connectivity via ...
sea cables.
Zantel’s Chief Executive Officer Sherif
El Barbary said the aim was to reduce costs and dependence of satellite
internet access to carry voice and data services for landlocked
countries.
“Talks are underway to enable us
(Zantel) to have access to the land fibre cable…once talks are completed
will start selling our services to those countries at competitive
rates,” Mr El Barbary told reporters over the weekend.
The National ICT Broadband Backbone
(NICTBB)—is managed and operated by the Tanzania Telecommunications
Company Limited (TTCL) on behalf of the government. The CEO, who joined
Zantel this July, said currently countries like Kenya have connected
landlocked countries via their fibre cable a move which Tanzania could
as well do.
“Zantel [also] connects majority of
mobile network operators [MNOs] in the country to internet services in
the world through these submarine cables,” Mr Barbary said.
The CEO said the firm was investing
heavily on system upgrading and starting next year customers will get
“the value of their money.” “We want to reclaim our position in the
market by increasing brand visibility and quality of services.
He added: “we intend to follow where our
customers are and give them what they deserve by making sure we manage
costs… so we promise bright future for our customers after network
modernisation and roll out of new products and service,”
On challenges since the market has six
MNOs, the Zantel boss said the road ahead is congested but they will
leverage on undersea cables and their 4G coverage to forge forward.
“The future is to amortise what you
have,” he said adding that currently their B2B [business to business]
controls 25 to 30 per cent of business revenue but want to increase to
50 per cent. “…our marketing strategy for SMEs’ B2B is door to door,” he
said.
Zantel market share in June was 3.0 per
cent with 987, 848 subscribers, however down from slightly over one
million in April, according to latest TCRA report.
The CEO, who was not in position to say
the amount of investment in the next five year as they are waiting a nod
from parent company, said they want to make Zantel the hub, gateway for
international connectivity via sea cable, in East Africa for landlocked
countries.
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