A dairy farmer feeds his cows at Mwireri Village in Nyandarua on June 15, 2017. PHOTO | JOHN GITHINJI | NMG
The Heifer International has launched a
programme to provide more agricultural market information to 2,000
farmers who have no Internet access.
The non-profit
firm, based in Arkansas, US, said it is partnering with London-based
Wefarm, a free service that lets farmers use mobile phones to ask
questions or seek tips through a local number.
The
responses come from other farmers who are on the network and have
answers to the questions posed. The Heifer-Wefarm partnership targets
farmers in Nakuru County, said George Odhiambo, Heifer country director
in Kenya.
“Like anyone in business, farmers need
accurate, timely information that empowers them to make smart decisions
about prices, markets, investments and other key factors that determine
their prosperity,” Mr Odhiambo said.
Heifer
said Wefarm connects local farmers with a global network of 240,000
farmers, who can share information such as market pricing, new farming
techniques or diseases affecting crops and livestock.
“This partnership with Heifer is very important to Wefarm,” said Kenny Ewan, CEO of Wefarm.
“Our
mutual belief in the value of peer-to-peer knowledge and shared
commitment to creating sustainable initiatives for farmers through the
latest technologies are sure to produce great results.”
Small-scale
farmers produce about 70 per cent of the world’s food. But most of them
have no internet and struggle to get basic information.
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