DStv will offer the Spanish league La Liga on its Family Bouquet. FILE PHOTO | NMG
Pay-TV firm MultiChoice has increased
the number of channels available on its DStv family package to lure more
customers following increased competition from Internet TV.
DStv
will offer the Spanish league La Liga on its Family Bouquet beside
BBCLifestyle, Food Network, Cbeebies, Trace Mziki, Africa Magic Epic and
Trace Mziki that were previously available on higher-priced bouquets.
“Last
year, we froze subscription prices and added more content and more
importantly, brought down the English Premier League to the DStv Compact
packages,” said Eric Odipo, MultiChoice Kenya managing director, in a
statement.
“And now we are further entrenching the
notion DStv is about real value and the ‘Home of Football’ by bringing
all Spanish La Liga games in HD down to the DStv Family package at no
extra cost.”
The family package currently costs Sh1,900
while Access goes for Sh1,050, Compact for Sh3,550, Compact Plus for
Sh5,425 and the Premium package for Sh8,180.
Kwese
Sports signed a four-year deal with Union of European Football
Association (Uefa) and Fifa, giving it broadcast rights for the Uefa
national team football matches, 2018 World Cup and Euro 2020 in Africa
with an exception of South Africa, raising competition for sports
viewership in Kenya a notch higher.
This coupled with
the entry of subscription video-on-demand providers including Netflix
and Showmax, MultiChoice and other Pay-TV providers have been forced to
increase the number of channels and/or lower prices.
MultiChoice recently slashed decoder prices 22 per cent to Sh5,000 that covers cabling, satellite dish, installation and a one-month free viewing.
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