THE largest local tea producer, Afri Tea and Coffee Blenders (ATCB) Ltd, is gearing up to make tea farmers benefit more from the farming activities through adding value to the raw tea.
Company officials told the ‘Daily News’
yesterday at the ongoing 41st Dar es Salaam International Trade Fair
(DITF) that they were directed by President John Magufuli to help tea
farmers earn more from the sector through value addition.
The President gave the directive on
Saturday when visited the company’s pavilion which scoped three awards
at the trade fair. The President himself presented awards to the
winners.
The company emerged the best domestic
exhibitor, cutting across all categories. They scooped an award as
second winner in the export category and became third in food and
beverage services category.
Chairman of the company, Mr Abdulhakim
Mulla, said in implementing the directive the company is going to set up
more industries for adding value to the raw tea to make the produce
sell more in the market.
The company’s Head of Marketing, Mr
Zachy Mbena, meanwhile, said plans were afoot to penetrate more into
East African market through making alliances with the companies in other
countries who could sell the products from the ATCB.
He said the company seeks to improve standard of its products to make them meet the international standards.
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