TANZANIA Association of Tour Operators (TATO) is set to host the 18th international tourism and travel market in Arusha later this month.
The fair, which is dubbed ‘Karibu Fair
2017’ is set to raise the regional profile by promoting East Africa
tourism to the global market and to bring together all key industry
players in the region.
The Karibu Fair Chairman, Mr Sam Diah
said the event, which takes place every year, attracts hundreds of
exhibitors, delegates, and thousands of visitors; showcasing a diverse
of local and regional tourism products. He added that the fair will give
travel and tourism stakeholders another opportunity to catch up with
emerging trends in the industry.
“This edition will unveil a wide range
of inbound and outbound products and services from a large number of
tourist agencies, businesses, institutions, suppliers and other
stakeholders from the region and beyond,” said Mr Diah.
He promised potential exhibitors that
the Karibu team would help them to build up relationships with customers
and consumers, find new business partners and carry out face-to-face
marketing and direct auctions before visitors from across regions.
The UN World Tourism Organisation
(UNWTO) registered East African premier travel and tourism exhibition
with a real safari experience will draw nearly 8,000 visitors from
within and outside the country.
“Delegates will enjoy the benefit of
exclusive access on the Trade Only Day,” explained Mr Diah, adding that
visitors were welcomed for the remaining two days, which would be open
to the general public.
Mr Diah added: “Since America and Europe
continue being East Africa’s number-one markets source for tourists,
we’re making a special effort to attract more travel agents from both
markets.”
He added that the fair also aims at
creating opportunities for international visitors and overseas tour
agents to meet and network with members of the tourism industry in the
region; bring new destinations, facilities, and products to the
attention of overseas tour agents; and facilitate opportunities for
overseas tour agents to visit national parks and properties.
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