Carrefour outlet at The Hub mall in Karen, Nairobi. file photo | nmg 
Nairobi is a preferred hub for
multinationals and fast moving consumer goods companies eyeing to
service the eastern Africa region, a new survey shows.
Infomineo,
a business research firm for Africa and Middle East, says Nairobi is
fast gaining traction and global awareness, joining the ranks of Dubai
and Johannesburg in attracting world’s largest corporations or Fortune
500 companies.
Nairobi experienced a 12 per cent increase after attracting 28 Fortune 500 investment last year, up from 25 in 2015.
Among
the top brands that entered the local market last year are F&F, the
fashion subsidiary of UK’s largest store Tesco and French retail giant
Carrefour.
Nairobi’s attractiveness to multinationals, the survey says, is due to its location and favourable business environment.
“There
are numerous factors which impact on the organisation’s selection of a
specific city. They include the local market potential, maturity of the
industry, existing competitors, political stability, maturity of
industry, business language, quality of the employment market, laws and
regulations,” said the report.
“Determining the
attractiveness of a location along these clear lines assures the Fortune
500 companies of a stable and profitable investment and significantly
mitigates risk.”
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