Kenya Breweries Ltd Managing Director Jane Karuku (right) and EABL Group
MD Andrew Cowan (left). FILE PHOTO | SALATON NJAU | NAIROBI
The Kenya Breweries Limited (KBL) has
warned politicians against associating themselves with its brands as the
campaign frenzy in the country kicks into high gear.
The
beer maker termed as trademark infringement the move by some unnamed
politicians to "associate" with its products ahead of the August General
Election.
“We have noted that some aspiring leaders
have chosen to associate their campaigns with our brands, however, we
would like to clarify that Kenya Breweries Limited (KBL) has a policy of
non-alignment with any political party or ideology,” the company said
in a statement sent to newsrooms Thursday.
There have
been cases where some aspirants have placed their pictures on bottles of
beer made by the company and circulated them on social media pages
mostly via WhatsApp and Facebook.
“Further, we would
like to inform the public that we do not condone any association of our
brands with any political message, individual or political party,” the
company said.
The warning by the beverages firm comes
at a time when politicians are seeking all sorts of endorsement and
brand alignment ahead of the high-stakes nominations slated for April 13
to April 26
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