WhatsApp is a salesperson’s tool of trade; it clears any grey areas, and removes time wastage. FILE PHOTO | NMG
Summary
- Facebook is the most pervasive of all social media.
- YouTube Channel is not to be dismissed especially when statistics show that the preference of media consumption is quickly moving online.
- WhatsApp is a salesperson’s tool of trade; it clears any grey areas, and removes time wastage in, communication.
How things change! Slightly less than
two decades ago, email was considered ‘unofficial’. The hard copy
(preferably posted letter-’snail mail’) took precedence. Today, the
plethora ways of instant messaging make email the new snail mail. Yet,
for many, email is now considered the official version and social media
platforms not so. And yet I submit that being ‘social’ doesn’t
necessarily make them unofficial when used in a disciplined manner. In
fact, in some instances, combined with mobile payments, they are
indispensable in accelerating the sale. Let’s look at some.
Facebook
Facebook
is the most pervasive of all social media. That’s one way of looking at
it. Another way of doing so is that it’s the most ubiquitous
distribution and marketing system; Facebook’s reach is mindboggling.
You’ve heard it said that if it were a country it would be the third
largest-and using it is free! And promoting your advert, relatively
affordable.
There’s a popular Kenyan enterprising lady
who used to struggle selling shoes on her website until Facebook came
along and she gradually migrated to selling through Facebook.
In less than a year she didn’t need her website and her sales were (and still are) astronomical.
YouTube Channel
This
mode of communication is quickly gaining currency with enterprising
individuals uploading simple (usually) hilarious videos on their YouTube
channels.
Admittedly, the jury is still out on the science of the
selling behind YouTube. Still, it is not to be dismissed especially
when statistics show that the preference of media consumption is quickly
moving online.
WhatsApp
The
versatility and prevalence of this mode of communication is
unprecedented. WhatsApp is a salesperson’s tool of trade; it clears any
grey areas, and removes time wastage in, communication.
For instance, the stall owner whom you asked to inform you when he gets
a certain type of shoe. Before WhatsApp, he’d have been forced to
call/text and let you know he has it. With WhatsApp, he sends you both a
text and an image of the shoe. And when the grey twin ticks turn green,
he knows you’ve seen it.
Completely non-intrusive as
say a ‘phone call would have been. Imagine the time savings made with
the back and forth, calling to explain that “it’s black in colour, with
laces and the sole is not very thick and the heel is the way you like
it.” Imagine the time saved having to make a trip to the stall just to
confirm if it’s the right one.
It’s not possible to
keep up with rapidly increasing messaging platforms and one need not do
so. There are experts for that. Still, one cannot ignore them. And with
the so called millennial, who’ve grown with them, coming into
decision-making capacities, you are better off quickly embracing than
fighting the platforms.
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