Kenol Kobil limited group managing director David Ohana. FILE PHOTO | NMG
Summary
- KenolKobil gained 2.7 percentage points to close last year at position three with a 15.4 per cent share of local volume sales.
- David Ohana, the KenolKobil managing director, said the company’s improved performance was mainly due to better inventory management, outlet expansion as well as consumer promotions.
- Motorists with its fuel card dubbed K-Card enjoyed this discount on Wednesdays and Sundays while cash customers received a discount of Sh3 per litre.
Oil marketer KenolKobil
was the biggest domestic market share gainer for the year to December
2016 in a period when its two top rivals lost 2.8 percentage points
combined.
Newly released data from the Petroleum
Institute of East Africa (PIEA) shows that KenolKobil gained 2.7
percentage points to close last year at position three with a 15.4 per
cent share of local volume sales.
Total
closed the year at the top, having shed 2.5 percentage points to end
the 12 months with a 16 per cent market share, while Vivo Energy was
second with a market share of 15.9 per cent.
David
Ohana, the KenolKobil managing director, said the company’s improved
performance was mainly due to better inventory management, outlet
expansion as well as consumer promotions.
“Last year,
we opened 30 new outlets across the country, bringing our total to 200.
This year, we plan on spending $10 million (Sh1 billion) to build at
least 30 more stores,” Mr Ohana told the Business Daily in a telephone interview.
For
three and a half months beginning mid-October, KenolKobil ran a
consumer promotion that saw subscribers of its loyalty card get a Sh5
per litre discount two days a week.
Motorists with its
fuel card dubbed K-Card enjoyed this discount on Wednesdays and Sundays
while cash customers received a discount of Sh3 per litre.
A litre of petrol in Nairobi was at the time retailing
at a maximum of Sh91.56, while that of diesel was retailing at a maximum
of Sh82.12.
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