Nation Media Group staff launch new corporate values at an event held at
Safari Park Hotel on February 25, 2017. PHOTO | FRANCIS NDERITU |
NATION MEDIA GROUP
Nation Media Group launched new corporate values that aim to guide the company to success in a
changing media environment.
changing media environment.
Also the values seek to motivate employees to be more innovative and advance their skills to survive in the volatile industry.
The standards address issues surrounding consumer focus, integrity and trust.
Mr
Joe Muganda, the chief executive officer, launched the principles on
Saturday at Safari Park Hotel after leading the staff in team building
activities.
"I think it has been a fairly turbulent
time for us in the last 18 months and now it is time to stabilise the
focus on what we want to achieve...we decided to start with this
interactive bonding to kill the idea of divisions in our internal
structure because the consumer only knows our products," he said.
Organised
by a team of NMG staff who had been identified as "culture campions",
the full-day exercise also came with lots of fun and entertainment as
staff of different ranks, departments and regions mingled freely.
The
human resource manager, Mr David Kiambi, said the event had been a
culmination of a long drawn strategy that was meant to meet the
aspirations of the employees.
He said an intensive
survey in all its East African subsidiaries was carried out since 2015
to try to review what was working well and what needed to be abandoned.
"Our
staff spoke and we listened. We then came up with a set of about 20
values we had identified as key in shaping the company culturally to be
an employer of choice.
"We later narrowed down to the
five we are unveiling today and each has about six behaviours we need to
uphold...if we live by them we will meet our targets," Mr Kiambi said.
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