WhatsApp, which was mainly created for social communication
between friends and family, has gained prominence as it takes an active
role in marketing products and services.
The platform
comes with an array of benefits such as being free, only requiring an
internet connection for one to start sending images, brochures and
catalogues of the products they are selling.
Feedback
on one’s goods and services is directly acquired in near-real-time
through virtual meetings and discussions with clientele and group
members, among others.
And the fact that one can form
and join different groups, each consisting of 250 members, makes the app
a good marketing tool for peer-to-peer selling.
Through the app, one can broadcast lists and group chats ensuring the products get a larger audience and boosting their sales.
They
can also make use of the interactiveness of the platform to engage
potential customers, by alerting them of new stock and haggling prices.
And with the software, one can do bulk marketing by sending tens
of messages, thus enabling a quick way to reach potential buyers.
IMPORTANCE CANNOT BE OVERLOOKED
The
use of WhatsApp marketing has become a boon for small traders and
farmers who have limited funds to advertise or set up stalls to sell
their produce.
Frequent updating of WhatsApp profile
enlightens potential clients on your keenness in marketing, enhancing
their trust in you hence and your products.
You should be able to respond to arising queries promptly to boost your marketing strategy.
Importantly,
avoid creating groups and forums with unknown people. Group members
should have something in common for all members to be involved.
The importance of WhatsApp as both a communication and marketing tool cannot be overlooked.
It is becoming widely popular due to its simplicity and ease of use.
It
is cost effective and efficient, and with many people always on their
smartphones updating their profiles, communicating or looking for
information, WhatsApp allows you to feed them instantly.
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