SERENGETI Breweries Limited (SBL) has re-launched its premium larger brand, Serengeti, in a new look as the company marks 20 years since its establishment.
SBL Managing Director, Ms Helene Weesie,
told a press conference in Dar es Salaam yesterday that the re-launch
of the beer brand was part of celebrations, saying the function were
also meant to thank customers and the public at large for the immense
support.
“We thank our customers, suppliers,
distributors, private sectors organisations, the government and all
other stakeholders, who have really supported us and walked with us
through this exciting journey of success and achievements,” said the SBL
Managing Director.
Serengeti Premium Larger, the first 100
per cent malt beer in the country, is a brain child of a Tanzanian brew
master, Mr Winston Kagusa, who combined a German beer brewing receipt
with a Tanzanian local twist to arrive at the brand.
According to Ms Weesie, the beer was
first produced targeting a niche market and its overwhelming reception
in the market convinced the brewing company to expand production by
establishing two additional breweries in Mwanza and Moshi.
Throughout the 20 years, the managing
director said, the brand has evolved with different label designs that
reflect the time and address key consumer needs while maintaining the
same great taste
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