TANZANIA Breweries Limited said it would enhance public awareness on responsible drinking to rid the nation with effects of harmful drinking.
The Dar es Salaam Stock Exchange listed
breweries company which leads in the country in terms of market share,
said it would increase efforts to promote responsible drinking and
discourage the harmful use of alcohol, including binge drinking,
underage drinking and drink driving.
The declaration from the beer maker
comes at the time Tanzania is marking Road Safety Week which reaches in
climax in Geita Region this week. TBL is one of partners who support
various activities under the week.
TBL Group Executive Director, Robert
Jarrin said education on responsible drinking are one of declarations
reached by breweries companies and other companies which produce
alcoholic drinks in 76 countries during Global Beer Responsible Day held
recently.
He said the brewing companies in
partnership with governments and NGOs, workers and customers to support
campaign to promote responsible drinking.
“As producers of beers and other
alcoholic drinks, it is our responsibility to educate our customers to
drink responsibly and for the sake of their health and instead of
causing harmful effects including failing to participate in production
activities due to drinking.
TBL Training Officer, Gasper Tesha said
the company has been conducting training to various groups in the
society and continues to reach out to the people through seminars, mass
media and leaflets which have been distributed by the company to areas
of public gathering.
He said one of the objective for
promoting responsible drinking to make sure the society is rid of
harmful effects of alcohol drinking.
They have been promoting responsible
drinking for entertainment and boosting their health. He said
responsible drinking would help to reduce road accidents because
statistics show alcohol drinking is one of the causes of accidents in
the country.
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