Corporate News
A Samsung Galaxy Note7 at a Samsung showroom in Seoul on Friday. PHOTO | AFP
By DOREEN WAINAINAH
Samsung Electronics East Africa has stopped
pre-orders of the Galaxy Note 7 in Kenya following a recall issued on
the device globally.
Samsung recalled its new smartphone last week following reports of several devices exploding while charging.
“Locally, for customers who have already
pre-ordered the Galaxy Note7 devices, we are assuring them that they
will get quality assured products in the shortest time possible. In the
meantime, we are temporarily holding further pre-orders as we await new
delivery timelines” said Jung Hyun Park, vice president and managing
director Samsung Electronics East Africa, in a statement.
The company said as of September 1, there were 35
reported cases globally of the smartphone catching fire. The device
maker halted sales and recalled all Galaxy Note7 in the market stating
it would replace all the handset.
Quality products
“We acknowledge the inconvenience this may cause in
the market but this is to ensure that Samsung continues to deliver the
highest quality products to our customers.
“We are working closely with our partners to ensure
the replacement experience is as convenient and efficient as possible,”
said Mr Park.
The Galaxy Note 7, launched last month globally but
yet to be available in Kenya, is the latest flagship device by the
electronics giant. The recall is seen as a setback to the premium phone
maker, which has seen increased competition from LG, Huawei and Apple.
The older players in the smartphone field have
pushed towards mid and high end devices following the increased
competition in the low-end market.
Chinese brands have in recent years firmed their
presence in the local market with low-cost, medium and high-end
smartphones, providing consumers with a wide range of Internet-enabled
devices.
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