Indian workers inspect new tractors for sale at a Mahindra dealership
for agricultural vehicles in Sanand town in India on August 27, 2012.
PHOTO | SAM PANTHAKY | AFP
Competition in modern agricultural equipment has gone a notch
higher after an Indian company opened an office in Nairobi on May 27.
Mahindra and Mahindra said it would use Nairobi as its hub for East Africa where it will open franchises with local partners to market, among other equipment used in agribusiness, tractors and generators.
The company's Africa and South Asia operations president Ashok Sharma said the move was intended to solidify the company’s customer relationship and drive up sales.
Mahindra and Mahindra’s head of international operations Ashok Thakur said the new office was an investment that will provide a platform for expertise exchange between locally-trained employees and those from its Mumbai-based plant.
“It is a win-win situation that brings international and functional experience of Mahindra professionals from across the company which will add value to the East African marketplace. It will help us understand the needs of our customers thereby strengthening the Mahindra brand and make it more relevant to the end customers,” he said.
Mahindra said the Nairobi office would also help them expand their reach with new products that address the needs of Kenyan consumers as well as those of the larger East African market.
Mr Sharma said they would train employees working for their channel partners to ensure buyers got prompt after-sale service and spares within their localities.
He said that with easing of non-trade barriers across East Africa and beyond, Kenya is the best business hub as it has efficient transport system by air, rail, land and sea.
Mahindra and Mahindra said it would use Nairobi as its hub for East Africa where it will open franchises with local partners to market, among other equipment used in agribusiness, tractors and generators.
The company's Africa and South Asia operations president Ashok Sharma said the move was intended to solidify the company’s customer relationship and drive up sales.
Mahindra and Mahindra’s head of international operations Ashok Thakur said the new office was an investment that will provide a platform for expertise exchange between locally-trained employees and those from its Mumbai-based plant.
“It is a win-win situation that brings international and functional experience of Mahindra professionals from across the company which will add value to the East African marketplace. It will help us understand the needs of our customers thereby strengthening the Mahindra brand and make it more relevant to the end customers,” he said.
Mahindra said the Nairobi office would also help them expand their reach with new products that address the needs of Kenyan consumers as well as those of the larger East African market.
Mr Sharma said they would train employees working for their channel partners to ensure buyers got prompt after-sale service and spares within their localities.
He said that with easing of non-trade barriers across East Africa and beyond, Kenya is the best business hub as it has efficient transport system by air, rail, land and sea.
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