Corporate News
A South Korean woman holds up Samsung Electronics' latest flagship
smartphone, the Galaxy S7 edge, during a showcase to mark the domestic
launch in Seoul on March 10, 2016. AFP / JUNG Yeon-Je
By DOREEN WAINAINAH
In Summary
- “This year, pre-order was six times higher than that of the S6,” said Jung Hyun Park, vice president and managing director Samsung EA.
Samsung Electronics East Africa
have officially unveiled its flagship devices in Kenya with the launch
of the Samsung Galaxy S7 and S7 edge.
This is the first official launch of the
devices in Africa, as the smartphone maker up the rivalry with Huawei,
which launched their high end device last month.
Samsung and other high end
smartphone makers are fighting the wave of cheap arrivals from chinese
manufacturers that have in the recent past threatened sales in premium
brands.
The devices will be retailing at
Sh80,000 for the S7 and Sh85,000 for the S7 edge. The S7 comes fitted
with a 5.1 inch screen while the s7 edge spots a 5.5 inch screen.
The devices which will be
available for sale starting today were announced during the Mobile World
Congress 2016 in Barcelona last month, with those who pre-ordered the
device receiving a Galaxy Gear Virtual reality as part of the package.
Pre-ordering kicked off after the launch.
“This year, pre-order was six
times higher than that of the S6,” said Jung Hyun Park, vice president
and managing director Samsung EA.
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