Airtel Kenya CEO Adil Youssefi with his Sportpesa counterpart Ronald Karauri. PHOTO | COURTESY
By STELLAR MURUMBA, smurumba@ke.nationmedia.com
In Summary
Sportpesa clients in Kenya can now do sports betting
using Airtel Money at no extra cost after telecommunications services
provider, Airtel, inked a deal with the sports betting firm on
Wednesday.
Bettors can now deposit money to their Sportpesa accounts
and withdraw amounts through Airtel Money free of charge. Airtel Money’s
biggest rival, Mpesa, currently charges Sh15 for every withdrawal made
from a Sportpesa account.
“Sports enthusiasts can now do sports betting using
Airtel Money free of charge with the freedom to engage their passion
for sports and make money through SportPesa at the same time,” said
Airtel Kenya's chief executive Adil El Youssefi while announcing the
partnership in Nairobi.
To register with SportPesa through Airtel, Airtel
Money users will need to SMS the word ‘Game’ to 79079, after which they
will have to accept terms and conditions. The SMS costs Sh2.
To place a bet, one will be required to top up
their betting wallet through Airtel Money to the SportPesa Paybill name
'SPORTPESA' and on reference to write the word 'FOOTBALL'.
SportPesa chief executive Ronald Karauri said that
Sportpesa participants should have the confidence of placing their bets
using Airtel Money, which is “a secure and convenient” mobile commerce
service that allows users to do mobile money transactions at the most
affordable cost available in the market.
Mr Karauri said that they (Sportpesa) are committed to better the customer betting experience.
“We believe this will provide an opportunity for
more Airtel subscribers who are passionate about sports to make money
out of this passion. Seeing that we provide the best odds and now there
are no transaction charges, it is more win with SportPesa,” said Mr
Karauri.
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