By MUGAMBI MUTEGI, pmutegi@ke.nationmedia.com
In Summary
- EABL last year shut its facility in Juba, opting to supply the market through distributors and sales teams from Nairobi.
- Businesses in South Sudan have been hit hard by inaccessibility of US dollars, the predominant trading currency in the country.
- EABL’s multinational competitor, SABMiller, is preparing to shut down its brewery next month.
Beer maker East African Breweries
(EABL) has closed its South Sudan depot after the business posted huge
currency losses resulting from a devaluation and sustained political
instability in the country.
The regional brewer late last year shut its facility in
Juba, opting to supply the market through distributors and sales teams
from Nairobi.
EABL says the free-fall of the South Sudan pound
has in the six months to December cost it Sh908 million in currency
losses, aggravating low sales attributed to political instability.
Businesses in South Sudan have been hit hard by inaccessibility of US dollars, the predominant trading currency in the country.
The dollar shortage and ongoing civil war in the country caused net sales to dip 74 per cent.
EABL’s multinational competitor, SABMiller, is preparing to shut down its brewery next month.
“We have closed that depot as a result of safety
concerns and to ensure that our cost base is managed,” said EABL’s chief
executive officer Charles Ireland in a Friday interview.
“We will be operating through our sales force in
South Sudan and distributors who are getting stock from Nairobi.” The
brewer opened its Juba depot, with a holding capacity of 100,000 cases,
in September 2013.
It also bought a piece of land adjacent to the Nile River for expansion.
Years of civil war between political factions has
resulted in a near economic collapse in the landlocked country, a crisis
that is reflected by fuel shortages and a dearth of foreign currency.
Shortage of US dollars in the country early last year saw EABL reveal that it was operating at two-thirds below capacity.
South Sudan, which gained independence from Sudan
in 2011 only to fall into civil war two years later, has seen its
currency steadily weakening on the unofficial market.
The currency depreciated 85 per cent in just two
days after its government stopped fixing its exchange rate last year,
leaving cash holders and bank depositors with drastically slashed
wealth.
“From our successful operations in the last couple
of years, we accumulated a cash exposure which was significantly
impacted by the devaluation in December,” said EABL’s group finance
director Gyorgy Geiszl, on Friday.
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