Dstv has reversed its earlier decision to move a sports channel to its
Premium bouquet from the lower Compact Plus bouquet after subscriber
outrage. FILE PHOTO | NATION MEDIA GROUP
Dstv has reversed its earlier decision to move a sports channel
to its Premium bouquet from the lower Compact Plus bouquet after
subscriber outrage.
In August this year, MultiChoice
Kenya drew the wrath of its subscribers when they exempted English
Premier League Matches on Compact Plus followed by a 15 per cent
increase in monthly rates.
With the new offer, active
Compact Plus subscribers will get the EPL experience on SuperSport 3
while SuperSport 5 will be made available to provide coverage of the La
Liga.
The company has linked the move to the tough economic times being experienced in the country as at now.
“This
move will also ensure all the subscribers have a fantastic holiday
season with a wide range of added entertainment for the whole family
which includes the various holiday pop-up channels including the
Nigerian Festivals, Hoolee, alongside new channels like M-Net Family,
Vuzu and Emmanuel TV,” said Mr Walingo Chiruyi, General Manager,
MultiChoice Kenya.
As the pioneer of digital television
in Kenya, Dstv has over the years faced competition from both local and
international companies providing similar services.
The new entrants have therefore increased digital inclusion over time posing competition to the South African service provider.
According
to a report on the company’s economic impact that was released by
Deloitte in October, the company pumped about Sh16 billion to Kenya’s
GDP in 2014 alone.
The same year saw Dstv get edged by
StarTimes which acquired 39 per cent against Multichoice’s overall
market share that stood at 38 per cent.
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