The retail consultancy realised that internal recruitment was cheaper than outsourcing. PHOTO | FILE
- DAILY NEWS Reporter
Daily orders multiplied by 10, daily
visits multiplied by 5,” said Jumia Tanzania country manager,
Jean-Phillipe Boul. Boul said in Dar es Salaam yesterday that the
massive response by local online buyers was caused by huge price cuts by
retailers who charged only 10 percent of the actual price in some
cases.
Unlike in the US where people were
queuing for hours waiting for shops to open, local shoppers were doing
it simply on Jumia website using their computers and smart-phones to buy
an assortment of merchandise.
“We are really happy about the massive
success of this Black Friday campaign, knowing that we launched it for
the first time in a market that is not yet familiar with this event,”
Bould said.
He pointed out that records were set
last Friday when sales volumes surged, number of visitors to Jumia
soared and new customers evolved. Jumia which is one of Africa’s largest
online shopping malls, said the Black Friday success was experienced in
all the 11 countries where it operates in Africa.
This year, Jumia partnered with Ecobank
Tanzania Limited to bring local shoppers an experience of a life time.
“We are very happy to be part of this success story as a leading
commercial bank on the African continent,” said Eric Luyangi, head of
alternative channels at Ecobank Tanzania.
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