The supermarket premiered it 2015 Christmas advert on November 1, 54 days before the big day.
Ice-skating snowmen, dads drinking in the kitchen, snogging at the Christmas party and snoozing on the sofa are all shown in the advert, which is soundtracked with a song by Fleur East called ‘Sax’.
Lidl also launched its Christmas advert on November 1. Called the “Lidl school of Christmas” shows people taking classes in how to make the perfect left-over sandwich, light a Christmas pudding on fire and appear grateful when receiving sub-optimal Christmas gifts.
The adverts are appearing earlier every year, but you can hardly blame the retailers for wanting to get in early. Research shows that one in five people will have done at least some Christmas shopping by the first week of November.
John Lewis will premier its Christmas advert on November 6 at 8am. More about that here.
Marks and Spencer and Waitrose will premier their adverts on November 8.
Aldi got into trouble on Twitter in August when it was accused of airing an advert that viewers said bore “more than a whiff of Christmas”, four months ahead of time.
Sainsbury’s is more restrained. A spokeswoman said they always wait until after Remembrance Day to air. This year that it will be first broadcast on 12 November at 7.15pm, during Emmerdale. Last year, Sainsbury’s raised £500,000 for Royal British Legion from sales of a chocolate bar similar to the one exchanged between British and German troops in its advert.
A spokeswoman for Coca Cola couldn’t yet confirm the date for their Christmas advert yet, but said that the famous Coca-Cola truck, used in the advert for 20 years, will go on tour to UK cities from November 20.
Meanwhile Toys R' Us is planning on releasing its advert on November 4.
Christmas adverts are usually associated with a warm, fuzzy feeling. But PayPal, the internet money transfer site, has already been accused of ruining Christmas with its holiday TV advert.
The advert shows two young brothers trying to catch their parents out doing the Christmas shopping and worrying that they haven't seen them with any bags of toys.
“Our ad aims to take a fun look at those Christmas presents kids know come from their parents, and not in any way say Father Christmas doesn’t also deliver presents to them. We want every child to experience the magic of Christmas,” a spokesperson said
No comments :
Post a Comment