Between January and June, the big oil firms controlled 85.3 per cent of
the market in June 2007 compared to 79.3 per cent in March 2010 and 78.3
per cent in March 2011.
- DAILY NEWS Reporter
WITH the end of the year and the festive season approaching, an oil company, GAPCO, yesterday announced free fuel offer to its customers in a one-month promotion drive christened Fuel-Swipe and Win campaign.
GAPCO officials said that they are
aiming at giving away 4,000 litres of free petrol or diesel to 100 lucky
card members over a period of four weeks. Under this arrangement, from
18 revamped fuelling GAPCO outlets in Dar es Salaam, 25 lucky Safari
Card holders will be rewarded 40 liters of free fuel through a weekly
draw.
“Through the GAPCO Safari programme, we
want to keep customers happy and coming back. In addition to the offer
to individual motorists, we are also introducing cards for the fleet and
corporate customers.
These cards, along with offering loyalty
returns, will also empower users to manage their funds effectively,”
said Ms Caroline Kakwezi, GAPCO Marketing Manager in Tanzania.
She added that, as GAPCO is
commemorating the first launch anniversary of its GAPCO Safari Loyalty
card programme, the company is in a bid to further reward, engage and
build lasting relationships with its valued customers.
“With the vision of bringing more miles
and more smiles to our customers, our focus in the future will be
towards expanding our service and value added offerings to deliver
memorable and rewarding fuelling experience,” added Ms Kakwezi.
Moreover, GAPCO confirmed that customers
can increase their chances of winning as they fuel more and more,
insisting that these incentives are in addition to the reward points
redeemed by customers for free fuel.
Earlier this year, GAPCO had embarked
major transformation by coming up with a distinct brand differentiation
initiative by introducing a more elegant, dynamic and friendly look and
feel to its outlets in Dar es Salaam
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