A member of Kirambach Women Group in Baringo County tends their tomato
crop. Fundraising has become increasingly difficult for small NGOs.
PHOTO | JARED NYATAYA
By JAVINCE OCHIENG
In Summary
- A new business model which targets profits and social impact is set to dislodge the entities as drivers of social change.
Every time we turn on a TV set, computer, or mobile phone we are inundated by troubling news from around the globe.
While the world faces mounting and critical issues such as
global warming, discrimination, war, terrorism, and poverty, the need
for non-governmental organisations (NGOs) seems greater than ever.
First, austerity measures in much of the
traditional donor world have taken their toll on official development
assistance to the developing world.
The reduction in steady predictable donor funding has led in recent years to wide unpredictability of NGO contracts.
The reduction in steady predictable donor funding has led in recent years to wide unpredictability of NGO contracts.
Meanwhile China, an upcoming global powerhouse,
does not use the traditional NGO structures but rather funds projects
directly through its nationals’ firms.
While many NGOs focus on the most vulnerable among
society, some NGO officials turn to self-preservation in uncertain times
and spend inordinate amounts of time on contract extensions, job
applications, and add-on programmes with less concern for communities.
In Kenya, the top three industries highly prized by
job seekers are the Government, banks and NGOs. Given the present
volatility, NGOs risk losing their allure as coveted employers.
Secondly, NGOs rely on donors from around the world
for funding. These days fundraising has become increasingly difficult
for them as better informed fundraisers search for and receive
information from multiple online media sources, TVs, radios, billboards,
etc.
As a result, NGOs are increasingly finding it
difficult to stand above the crowd and garner support from donors in
developed countries.
Third, Kenya’s new classification as a middle
income country has led to multiple donors pulling out and focusing their
interventions on poorer countries. As a result, Kenya receives a
smaller percentage of an already shrinking pie.
Fourth, large private charities have, over the last
10 years, became increasingly aware of impact and how to measure it
effectively.
Such organisations now want NGOs to quantify the
impact of their interventions and whether it made any difference in the
lives of beneficiaries when compared to control groups.
As a result, many programmes end prematurely when NGOs fail to meet impact standards.
Fifth, NGOs have turned into an industry where
executives can amass considerable personal wealth. When a boss can, for
instance, take home over Sh1.2 million per month in salary and benefits
he loses sight of the poor he is meant to serve.
Sixth, the emergence of a new type of business
model which targets profits, social impact (people), and environmental
impact is poised to dislodge NGOs as drivers of social change due to
the magnitude of what profit brings to sustainability.
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