Coca-Cola Christmas truck tour will be stopping at 46 locations up and down the country.
Their next advertising gambit has actual wheels. Coca-Cola’s red truck, which has featured in the “Holidays are coming” Christmas advert for 20 years, is going on tour.
Coca-Cola Christmas truck tour, which will kick off on a nationwide tour on 20 November, will be stopping at 46 locations up and down the country.
Coca-Cola launched the tour on Twitter:
“Are we coming to your town? RT to find out! When we hit 500 RTs we’ll reveal all 46 stops.”
It is the first time the company has used social media to drum up support for the campaign in this way.
Four hours after the tweet, fans were able to see the full list of locations, which includes the cities of Edinburgh, Glasgow, Cardiff, Liverpool, Manchester, London, Leeds, Reading, Sheffield, Bournemouth and Nottingham amongst others.
On each stop, fans will have the chance to take pictures with the truck as it lights up and experience a snowy winter wonderland setting while enjoying a choice of Coca-Cola, Diet Coke, Coke Zero or Coke Life.
A fleet of twinkling Coca-Cola trucks making their way across a snowy landscape has become a familiar Christmassy sight since Coca-Cola’s red truck first TV appearance in “The Holidays Are Coming” ad in November 1995. The campaign has been hugely successful since it launched. Coca-Cola’s Truck Tour website received nearly two million hits in 2014, whilst 50,000 official customer photos were taken across the tour’s 46 stops last year.
The full list of destinations for the Coca-Cola truck can be found below:
Inverness - 20 November
Fraserburgh 21 November
Perth - 22 November
Edinburgh - 23 November
Glasgow - 24 November
Newquay - 24 November
Tavistock - 25 November
Gateshead - 26 November
Paignton - 26 November
Barnstaple - 27 November
Middlesborough - 27 November
Penrith - 28 November
Yeovil - 28 November
Morecambe - 29 November
Weymouth - 29 November
Newton - 1 December
Colwyn Bay - 2 December
Llanelli - 2 December
Cardiff - 3 December
Chester - 3 December
Liverpool - 4 December
Swindon - 4 December
London O2 - 5 December
Manchester - 5 December
Wigan - 6 December
London O2 - 6 December
Great Yarmouth - 9 December
Huddersfield - 9 December
Bury St Edmunds - 10 December
Leeds - 10 December
Ripon - 11 December
Watford - 11 December
Bridlington - 12 December
Reading - 12 December
Gloucester - 13 December
Sheffield - 13 December
Bournemouth - 16 December
Ripon - 11 December
Watford - 11 December
Bridlington - 12 December
Reading - 12 December
Gloucester - 13 December
Sheffield - 13 December
Bournemouth - 16 December
Nottingham – 16th Dec
Leicester – 17th Dec
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