By SCOTT BELLOWS
In Summary
- Use non-offensive objective language, such as “declining to listen” instead of “refusing to listen”. You do not desire to start of conflict resolution with the other side defensive.
Koki worked in an international news organisation in
its East Africa division based in Nairobi. She enjoyed the fast paced
environment and standing at the forefront of representing the region to
the world.
Upon her third year with the firm, she received a promotion
to bureau chief. Gratified by the acknowledgement of her efforts, Koki
continued working hard for the company.
By her fourth year, the news organisation decided
to undergo cost cutting measures and detailed a plan to merge regional
news bureaus into super-regional outposts. The news chief informed Koki
that the East Africa and Southern Africa bureaus would merge.
She strongly disagreed with the firm’s decision and
decided to debate and negotiate in order to win concessions in the
organisational conflict.
The company remained steadfast regarding the cost
saving benefits while Koki firmly believed that the move would decrease
the responsiveness of regional news dissemination while providing no
cost benefit. She argued that while a few staff could be retrenchment in
the merger, more travel expenses within the region commensurate with
the change would negate any savings.
Both Koki and her regional team would not budge while the news entity also would not move off of their initial position.
Conflict afflicts every organisation from time to time. However, most seem ill-prepared.
Conflict afflicts every organisation from time to time. However, most seem ill-prepared.
So, first, let us examine the five different types
of conflict management styles. While many conflict management models
exist, two major schools of thought exist. We will apply Robert Lussier
and Christopher Achua’s five- step framework and see where Koki falls.
First, some workers fit into the avoiding conflict
style. Such passive avoiders flee conflict like the plague. Instead of
negotiating the conflict, they run from it entirely. Therefore, they
lose and so does the other party. They hold low concern for other
people’s needs as well as their own. Neither receive satisfaction from
obtaining resolution.
Second, other professionals may harbour
accommodating conflict styles. While they do not avoid disagreement,
conflict makes them so uncomfortable that they accommodate the complete
will of other people.
The passivity causes the other party to win while
they themselves sadly lose almost every time. They retain very high
concern for the needs of others, but do not mind their own needs. Koki
clearly does not fall into the first or second category.
Third, on the opposite, one might keep complete low
regard for other individuals’ needs but quite high importance on their
own needs. Such aggressive individuals fall into the forcing conflict
style category. They win and others regularly lose.
Both Koki and the news organisation fall into the
third category because of their refusal to parley. In the Thomas-Kilmann
conflict mode model, such behaviour is regarded as competing behaviour
that results in a zero sum game.
Fourth, an individual could demonstrate more
maturity and incorporate a collaborating conflict style. The assertive
behaviour, rather than aggressive or passive, looks to accommodate both
sides fully in a “you win and I win” outcome with all parties winning.
They demonstrate high regard for their own needs
and the needs of others. However, a true win-win for all sides often
becomes elusive to realise.
Inasmuch, the fifth category often presents itself
as a more attractive alternative. In the negotiating conflict style,
sometimes they win and sometimes the other party wins.
Also assertive behaviour, such workers hold moderate regard for their own needs and the needs of other.
Koki and the news firm should move towards the fourth or fifth category above for more advanced conflict resolution outcomes.
A solution that psychologists find as an effective
conflict resolution technique for willing participants involves framing
disagreements into BCF statements. BCF stands for behaviour,
consequences, and feelings. Instead of accusing, blaming, and pointing
proverbial fingers at each other, both sides should prepare BCF
statements.
State the specific offending behaviour of the other
party. State it succinctly and without emotion. Koki could state that
the news chief’s behaviour includes declining to listen to other points
of view.
Use non-offensive objective language, such as
“declining to listen” instead of “refusing to listen”. You do not desire
to start of conflict resolution with the other side defensive.
Next, detail the consequences of that offending
behaviour. Again, give objective consequences. Koki, as an example,
could claim that the consequences entail less responsiveness to news
stories and therefore reduced viewers that lower advertising profits.
Such objectivity with clear negative outcomes from the behaviour is hard
to argue against.
Finally, state how the consequences make you feel
as the offended party. Koki could claim that the consequences would make
her feel less professional and less competent because she could not
respond as quickly to news stories.
Now, think of a situation where you have some
conflict with another person. It could include conflict at home or in
the workplace. Try to jot down some notes on how you could reframe the
conflict into a BCF statement.
Then, during your next encounter with that
individual, implement the BCF statement into the early part of your
conversation. You will find them more responsive than before. The
brilliance of a BCF statement hinges on that it does not accuse, comes
off as more objective, and shows feelings as the last part.
If you initiate conflict resolution, start with
your BCF statement first. If you respond to conflict, then restate their
argument into a BCF statement.
If you happen to mediate between two conflicting
parties, make both sides state their case in BCF statements. Then in
all situations, develop resolutions and alternative solutions, and then
agree.
Discuss conflict resolution horror stories and successes with other Business Daily readers through #KenyaExecutives on Twitter.
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Prof Scott serves as the Director of the New Economy Venture Accelerator (NEVA) at USIU’s Chandaria School of Business and Colorado State University, www.ScottProfessor.com, and may be reached on: info@scottprofessor.com or follow on Twitter: @ScottProfessor
Prof Scott serves as the Director of the New Economy Venture Accelerator (NEVA) at USIU’s Chandaria School of Business and Colorado State University, www.ScottProfessor.com, and may be reached on: info@scottprofessor.com or follow on Twitter: @ScottProfessor
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